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Elon Musk’s Twitter plans might take inspiration from Chinese language tremendous apps

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How Elon Musk may be taking inspiration from China's WeChat for Twitter

Elon Musk’s revived $44 billion deal to purchase Twitter sparked recent debate over what the billionaire will do with the service if he ultimately owns it.

On Tuesday, Musk tweeted that purchasing Twitter is an “accelerant to creating X, the all the things app.” He didn’t present additional particulars.

Musk could also be hinting towards so-called “tremendous apps” that are widespread in China and different components of Asia and pioneered by the likes of Chinese language know-how large Tencent.

Tremendous apps is a time period to explain an app that usually acts as a one-stop store for all of your cell wants. For instance, you may order a taxi or meals through the app and on the similar time do funds and messaging. This eliminates the necessity to have a number of apps for various capabilities.

Chinese language app WeChat, run by Tencent, is the most important tremendous app on this planet, with over a billion customers.

What is a super app, and why haven't they gone global?

In WeChat, customers can message folks, do cell banking, pay for issues on-line or in retailer by scanning a barcode, play video games, publish movies, do on-line procuring, hail a automotive and plenty of different issues.

When Musk talks about “the all the things app,” he could possibly be interested by WeChat.

The Tesla CEO has beforehand expressed admiration for WeChat calling the app “nice” throughout a city corridor with Twitter workers in June. Musk stated there is no such thing as a WeChat equal outdoors of China.

“And I believe that there is a actual alternative to create that,” Musk advised workers. “You principally stay on WeChat in China as a result of it is so helpful and so useful to your every day life. And I believe if we might obtain that, and even near that with Twitter, it might be an immense success.”

Musk stated that he desires not less than a billion folks utilizing Twitter, up from 237.8 million on the finish of the second quarter.

Tencent runs the ever-present Chinese language messaging app WeChat. The corporate has a brief kind video function with within the app and has started to monetize that by way of video adverts within the feed. Tencent stated such adverts might grow to be a “substantial” income sooner or later.

Budrul Chukrut | Sopa Photos | Lightrocket | Getty Photos

One in every of WeChat’s greatest options is WeChat Pay. This can be a function the place customers can scan a barcode in a retailer to pay through their cell or they’ll ship cash to pals through the chat perform. WeChat Pay can be used for purchases on-line.

Musk stated in the course of the city corridor that he thinks that funds inside Twitter could be an “attention-grabbing factor to do.”

Nonetheless, tremendous apps like WeChat have not actually taken off in an enormous manner in Europe, the U.S. and different western markets.

WeChat in the meantime is closely censored in China, one thing Musk is unlikely to do with Twitter, given his previous criticisms of the platform’s content material moderation technique which the billionaire feels has stifled free speech.

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